Regatta

A large scale out-of-home campaign developed for Regatta, designed to increase brand visibility and showcase the breadth of the brand across a variety of audiences and outdoor lifestyles. The campaign combined bold visuals, strong typography, and impactful messaging to create attention grabbing creative across high footfall public spaces

The campaign featured five distinct creative directions, including collaborations with Peppa Pig, Freddie Flintoff, and Rochelle Humes, alongside dedicated Camping and Love the Outdoors campaigns. Each concept required a unique visual identity tailored to its audience, ranging from playful and family focused creative through to more aspirational lifestyle led executions. Despite the variety of themes, the work maintained a cohesive visual language that aligned with Regatta’s wider brand identity.

Created for large-format placements across multiple environments, the campaign focused on clarity, scalability, and consistency to ensure maximum impact within fast-paced public settings. The final outcome was a flexible and visually engaging OOH campaign that strengthened Regatta’s brand presence while highlighting the diversity of its collaborations, products, and outdoor offering.