JD

JD partnered with Mercier and Hoodrich to launch a targeted out-of-home campaign across the London Underground and bus routes nationwide, reaching style-conscious audiences on the move.

From large-format platform posters to illuminated corridor displays, the campaign paired JD’s retail presence with the distinctive streetwear identities of Mercier and Hoodrich. Bold product photography, pared-back branding and confident layouts helped the creative stand out in busy commuter spaces.

By bringing streetwear into everyday journeys, the campaign put JD, Mercier and Hoodrich at the heart of urban life, creating prominent opportunities to connect with audiences across the capital and beyond.